Privacy Policy

Local Lime Tacos & Margaritas
Operated by Yellow Rocket Concepts
Little Rock, Arkansas

Effective Date: Jan. 1, 2026

1. Introduction

Local Lime Tacos & Margaritas (“Local Lime,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you visit our website, sign up for emails or text messages, or otherwise interact with us.

Local Lime is part of Yellow Rocket Concepts, which may also process your information in accordance with this policy.

2. Information We Collect

When you use our website or sign up for communications, we may collect the following types of information:

a. Information You Provide

  • Name

  • Email address

  • Phone number

  • Zip code or general location (if provided)

  • Preferences or interests (such as menu items or promotions)

b. Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the site

  • Referring website or source

This information helps us understand how visitors use our site and improve your experience.

c. Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to:

  • Remember your preferences

  • Measure website performance

  • Deliver relevant advertising

You can control cookies through your browser settings.

3. How We Use Your Information

We use your information to:

  • Send you email and/or text communications (with your consent)

  • Provide promotions, offers, and updates about Local Lime

  • Improve our website, marketing, and customer experience

  • Analyze trends and customer preferences

  • Respond to inquiries or customer service requests

  • Comply with legal obligations

4. Text Message (SMS) Communications

If you opt in to receive text messages from Local Lime:

  • You consent to receive recurring marketing messages

  • Message and data rates may apply

  • Message frequency may vary

  • You can opt out at any time by replying STOP

  • For help, reply HELP or contact us directly

We do not sell your phone number or share it for third-party marketing purposes.

See SMS Terms & Conditions Here

5. Email Communications

If you sign up for emails:

  • You may receive promotional emails, updates, and offers

  • You can unsubscribe at any time by clicking the “unsubscribe” link in any email

6. How We Share Your Information

We may share your information with:

  • Service Providers: Companies that help us operate our website, email, or SMS programs (e.g., marketing platforms, analytics tools)

  • Affiliates: Other brands under Yellow Rocket Concepts

  • Legal Authorities: When required by law or to protect our rights

We do not sell your personal information.

7. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no system can be guaranteed 100% secure.

8. Your Choices and Rights

You may:

  • Opt out of marketing emails or texts at any time

  • Request access to or correction of your personal information

  • Request deletion of your data (where applicable by law)

To make a request, contact us using the information below.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

10. Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Yellow Rocket Concepts
Email: marketing@yellowrocketconcepts.com

13. Additional Notes

This policy is designed for website, email, and SMS sign-up use. If you interact with other Yellow Rocket Concepts services (such as mobile apps or online ordering platforms), additional privacy terms may apply.